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ASSIGNED NUMBERS

Unlike the MPAA we do not assign one inscrutable rating based on age, but 3 objective ratings for SEX/NUDITY, VIOLENCE/GORE and PROFANITY on a scale of 0 to 10, from lowest to highest, depending on quantity and context.

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"For parents who would like to monitor their child's intake of violence in movies, there are several Internet sites that review the content of feature-length films for material that may not be suitable for children. For example, the Web site 'Kids-In-Mind' provides a concise summary of a film's content and a rating, on a scale from 0 to 10, for 3 categories including violence/gore."

Journal of the American Medical Association

"Parents concerned about the movies their children see will want to turn to Kids-In-Mind, an extensive collection of movie and video reviews, which accurately describe on-screen material that may be objectionable or inappropriate for kids. Kids-In-Mind goes the MPAA rating system several steps better by counting and describing in detail the incidence of sex and nudity, violence and profanity in current theatrical and video releases. You will not find a “thumbs up” or “thumbs down” at the site. Kids-In-Mind's goal, at which it succeeds admirably, is to objectively provide data without making judgments on a film's moral or artistic merit."

Apple iReview 

"Most parents know the feeling: You see the MPAA rating of PG or PG-13 on a movie, but you don't know if the film's really offensive, borderline or OK for kids until you watch it. By then, it's too late – which is just what the movie industry hoped . . . help is available online from Kids-In-Mind: The Parents' Guide to Movies & Video (www.kids-in-mind.com). The independent service has been praised by many U.S. publications, and has even received the morality-conscious Singapore government's blessing on its official website . . . This is an excellent resource for families. Kids-In-Mind merits two thumbs up."

Cincinnati Enquirer Editorial

"[A]n excellent Web site. It rates movies on a scale of one to 10 for sex, violence and profanity. "Gladiator" scored a 10 in violence - one of only 17 movies to receive that rating since the service began in 1992. Kids-in-mind critics give detailed, but neutral, summaries of the content of movies. I found its ratings much more useful than the industry's ludicrous system."

Philadelphia Inquirer

"Another excellent tool for conscientious parents is Kids-In-Mind, which also reviews movies and new video releases. It covers sex/nudity, violence/gore and profanity. It also enumerates adult themes (for example, greed, curiosity, lust) and sums up the movie's or video's message."

NetGuide

"A very helpful resource for parents is Kids-in-Mind. This website uses a numbered rating guide to measure how much sex, violence and profanity you will see in any given movie . . . The ratings do not just include the sex, violence and profanity factor. The adult issues and message are also clearly defined. This is really convenient when talking to your child about what the movie meant to them. Most of us don't need every single questionable item in the movie explained to us. When our children are approaching the PG-13 age though, you may really appreciate the excruciating details this website provides. Bookmark this site and check it before visiting the video store."

Stretcher.com

"The site offers a database of 1,300 movies dating to 1992, reviews of new movies and provides the details on how much sex, nudity, violence, gore, and profanity is contained in each of those movies . . . [A]nother example of the evolution of the Internet and how it can be put to use to better our society. We congratulate [this] effort."

The Times-Reporter - New Philadelphia, Ohio

"As children mature and want exposure to a wider range of movies, the Motion Picture Association of America's ratings system doesn't always tell parents what they really want to know. This site attempts to describe the nature of a movie's content in three areas – sex/nudity; violence/gore and profanity – rating each on a scale of 0 to 10. It also describes potentially problematic scenes in some detail, so that parents can make up their own minds about what's suitable for children of varying ages. The site's not in the business of condoning or condemning movies – just describing the content. Thus, a new "R" movie such as "Girl, Interrupted," gets a 7.6.10, which means it is heavy in profanity, while the new "R" video release "Lake Placid" gets a 1.8.6, which means it's heavier in gore. If you want to find out why, then look up the movies on the site for detailed descriptions."

The Detroit News

"Frustrated that movie ratings don't give you the real picture when it comes to flicks your kids want to see? A great new Web site will tell you tons about a movie's content. Kids-In-Mind (www.kids-in-mind.com) rates movies on a 0 to 10 scale in three categories: sex and nudity; violence and gore; and profanity. Then it gives you details - lots of them. (For example, the stomach-churning description of the gore in the R-rated teen horror flick "Idle Hands" contained such juicy tidbits as, "His head is eventually reattached with a barbecue fork.") Such specifics will help you determine whether a movie is suitable for your kids."

Chicago Tribune "Tips and Deals"

"These days, kids want to see just about anything on the big screen. And while parents have ratings to rely on, some say they're too vague. Now parents can check out the content of movies, like "The Haunting," through this website. It's called www.kids-in-mind.com. The site ranks the level of sex, violence and profanity in thousands of movies – new and old. Parents get a description of each category including specific scenes that may cause concern . . . Last month President Clinton cracked down on movies by seeking mandatory I-d checks on R-rated films. But for some parents this website helps them go a step further, and even save money."

KVII-ABC Amarillo Texas

"For parents who are looking for some help in choosing non-offensive movies for their children: Kids-in-mind assigns ratings for levels of sex, violence and profanity. http://www.kids-in-mind.com"

USA Today "Hot Site"

"The reviews are objective, non-critical assessments of the potentially objectionable material contained in movies and are primarily addressed to parents. http://www.kids-in-mind.com"

GO Network - Highest Rating

"Picking which films to let young kids see is not easy. A film that might be rated PG may have material that you wouldn't want your 8-year-old to see, but some PG-13 films may be just fine. Kids-in-Mind at http://www.kids-in-mind.com rates films solely by the type of content – those things to which some parents might object. The site does not try to review movies based on artistry or political value – it's strictly whether there's sex, violence or profanity in them. Each film gets a three-number rating – the first number for sex, the second for violence and the third for language. For example, the film At First Sight, with Val Kilmer and Mira Sorvino, gets a 5.1.3. It's got some sex and nudity, a tiny amount of violence and a little rough language. (The motion picture ratings board rates it PG-13.) The site, which began on America Online in 1992, features ratings of both new movies and videos, making it an excellent resource."

Houston Chronicle

"Forget about TRUSTING movie ratings – who the heck can even UNDERSTAND them? Next time you want to make sure a movie is safe for your kids (or for your refined sensibilities), turn to Kids-in-Mind, at http://www.kids-in-mind.com. Here, instead of a secret code, you get a detailed description of each incidence of sex, violence, and profanity in every currently playing film, in every new or recent video release, and in many not so recently released videos. And as a bonus, you get to read the mordant, one-line "message" of each film (said summary of Mel Gibson's Payback: "Revenge can be sweet"). One of the most useful movie Web sites we've seen in a while."

Dummies Online

"There are many Web sites devoted to movies and several good ones that provide details on the type and amount of violence, sex and profanity in a movie. The easiest and one of the more comprehensive sites I found was www.kids-in-mind.com, a parent's guide to movies and videos. You can read a plot summary, which is followed by a breakdown of sex/nudity; violence/gore; profanity; adult issues; and the movie's message. The first three categories are rated on a scale of 1-10. The higher the number, the stronger the sex, violence and profanity. For example, Never Been Kissed, starring Drew Barrymore, received a rating of 4 for sex/nudity; 2 for violence; and 3 for profanity. The numerical ratings were followed by details. Under the sex category, "lots of sexual innuendo. Kissing, often passionately." Other details included a note that students put condoms on bananas and a woman simulated fellatio. Under violence, the review noted that a boy throws eggs at a girl, a woman is knocked out when she runs through a door and a girl is heard throwing up. The movie's profanity included anatomical and scatological references, name calling and mild obscenities."

The Louisville Courier-Journal

"This site reviews movies that are currently playing in theaters and what is out on video. It rates them on sex and nudity, violence and gore, and profanity. It also tells you what adult issues are in it and the message of the movie. This is a fantastic parenting resource!"

About.com

"Going to the movies is often a family affair. Because each family has different standards as far as what is suitable for children, the Web can come in handy. Here's an example of what you might find at this site. For the film As Good As It Gets, here are edited selections from the site's review: Sex/Nudity: A woman is shown from behind wearing only a towel around her waist. Violence: There is an intense scene in which a gay man is brutally beaten by three thugs. Profanity: Several scatological references, several anatomical references, several racial and sexual slurs, several mild obscenities. The actual review goes into much more detail...A web hot spot."

The Fresno Bee

"In Analyze This, there are 85 uses of the word for which movies get rated PG-13. (Mix in a little sex or violence, and you get an R.) In Good Will Hunting, that word is used 150 times. We could only find one recent film at the movies or on video that tops that: American History X has more than 200 uses of the word. We admit, though, that we didn't sit in the theater marking down each swear word. The staff of the Web site "kids-in-mind" is the best source for such statistics. It also offers objective, non-critical assessments of material parents or sensitive moviegoers might find objectionable. If you want to check it out, you can find it at www.kids-in-mind.com. It's a Web site parents will want to bookmark."

Rant & Rave - H.C. Preview



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