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Unlike the MPAA we do not assign one inscrutable rating based on age, but 3 objective ratings for SEX/NUDITY, VIOLENCE/GORE and PROFANITY on a scale of 0 to 10, from lowest to highest, depending on quantity and context.

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Sex & Nudity
Violence & Gore
1 to 10

MPAA Rating: R

A young woman with dreams of success in the fashion industry and a certain knack for style, finds herself in the house of Poncho Ramirez, a designer who isn't really sure where his next hit will come from -- his padded cups for men's underwear are apparently a flop. With Katie MacNicol, David Thornton, Saundra Santiago, Jerry Grayson and Juan Hernandez. Directed by Michele Maher. [1:27]

SEX/NUDITY 5 - We see men wearing underwear with a padded, enlarged crotch; we see them on billboards (the tag line is "criminally large") and on mannequins. A man removes his pants in a roomful of people who look and point at his underwear, which have an enlarged, padded crotch. A man caresses the enlarged crotch of a mannequin. A man and a woman kiss a few times. A man begins to take his shirt off in front of another man and they flirt. A woman caresses a man's hair and hugs him. A young woman says "peel off my Ponchos" (a pair of jeans) several times in a television ad, and a teenage girl says the same thing in front of a mirror. People discuss advertising campaigns and suggest having women together, men together, kiddie porn, and molestation. In a TV ad boys are shown in their underwear in a locker room and a man touches one on the back with a horse whip, in a suggestive way. A woman flirts with a man and men admire women walking on a runway in a fashion show. Women wear short tops that reveal bare abdomens and opaque tank tops that show their nipples. Women wear low-cut tops that reveal cleavage. A man makes a remark about "doing" a woman (he seems to mean doing her hair).

VIOLENCE/GORE 4 - A woman steps off a curb and is hit by a bus or truck (we do not see the aftermath). A woman slaps a man in the face. We see a woman tied to a chair with plastic wrap and gagged. A woman screams and pounds on a punching bag with a baseball bat, and a man hits a punching bag with a baseball bat repeatedly. A man yells at and confronts a man. A woman struggles with another woman over jeans in a store; they tug back and forth on the pants and yell at each other. A woman runs into a man and knocks him to the floor. Two women argue. A woman is knocked down and we see her with a slightly bloody, swollen lip. A woman is startled when a man touches her from behind.

PROFANITY 9 - 48 F-words, 6 sexual references, 7 scatological terms, 5 anatomical terms, 7 mild obscenities, 2 derogatory terms for homosexuals, 1 religious profanity, 9 religious exclamations. [profanity glossary]

DISCUSSION TOPICS - Fashion, the fashion industry, fraud, greed, fads, porn, rape, molestation, shock value and advertising, homosexuality, NY nightlife, IPOs, the stock market, drug dealing.

MESSAGE - The key to happiness for some people is indeed money. The fashion industry is basically amoral.

(Note: People are shown drinking alcohol and smoking cigarettes.)

Special Keywords: S5 - V4 - P9 - MPAAR

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A CAVEAT: We've gone through several editorial changes since we started covering films in 1992 and some of our early standards were not as stringent as they are now. We therefore need to revisit many older reviews, especially those written prior to 1998 or so; please keep this in mind if you're consulting a review from that period. While we plan to revisit and correct older reviews our resources are limited and it is a slow, time-consuming process.

INAPPROPRIATE ADS? We have little control over ads since we belong to ad agencies that serve ads automatically; a standing order should prevent provocative ads, but inappropriate ads do sneak in.
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